Susan Posnick

Founder & CEO

After an exciting 20-year career painting the faces of models and celebrities like Cindy Crawford, Amber Valetta, Renee Russo and Diane Lane, professional makeup artist Susan Posnick came face to face with a new challenge--skin cancer.  Susan set aside her work in the film and fashion industry, and shifted her focus to developing a product with substantial sun protection.  Beginning with COLORFLO mineral foundation, Susan has created a complete cosmetic line of multi-purpose face, lip and eye products--essential for simple, modern beauty.






He Said She Said

Uncle Karl

May 14, 2010 | by Susan Posnick

I don't like standard beauty - there is no beauty without strangeness.  ~Karl Lagerfeld ...

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Go Glitz

Splash Your Summer With Metallics

May 14, 2010 | by Susan Posnick

A flash of shimmer catches your eye.  At second glance you notice that metallics are not just for they eye, but now they are the new "go-with-everything" neutral. The look goes from day to night with a simple accessory or a fresh coat of pewter polish. The "haute" trend is perfect for head-to-...

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Screening Your Sunscreen

What Type of Sun Protection is Right For YOU?

May 12, 2010 | by Susan Posnick

Spring is here and summer’s just around the corner…and that means great weather, sunshine and a lot more time spent outdoors! Every day it seems we learn new and more perplexing information about sun damage and sun protection, so I thought it would be helpful to give a little backg...

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Demolish Dark Circles

Brighten Your Look!

May 10, 2010 | by Susan Posnick

During a lunch date with a girlfriend last week, she leaned into me quietly and said in a concerned tone “Is everything OK, you look really tired and worn out.” I was shocked (to say the least), because I felt great—even fabulous. I excused myself from the table...

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Handbag Face

The Accessory No One Wants!

May 07, 2010 | by Susan Posnick

   A stunning, well-crafted leather handbag is a timeless staple that every woman should have in her closet. However, when did it become socially acceptable for a woman to emulate this accessory with her face? We all know, or have seen her—the lady who has let her skin brown...

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Susan Posnick

Beauty From the Inside Out...

May 05, 2010 | by Susan Posnick

We all know we see what's outside first, and that attracts us to look deeper...but what makes a woman truly beautiful? It's in her smile, her contagious laughter, a twinkle in her eye.  It's seeing her passion-no matter where it comes from-from being in love, her work, her family... It's tha...

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Regain...

Color Courage

May 05, 2010 | by Susan Posnick

When did becoming an adult and "growing up" take on such a lackluster and serious face? When did the days of our youth where we had carte blanche to paint our nails ghastly colors of teal, purple, neon orange and (gasp!) even yellow end?   One of my first love affairs was with make up colo...

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Susan Posnick Cosmetics

"Twilight Bloom" Spring 2010

May 05, 2010 | by Susan Posnick

The look seen on runways around the world for Spring 2010 interpreted by Susan Posnick Cosmetics.   Create the look using a pinked-coral lip and a lavendar smoky eye with a wash of white and gold shimmer. Complete the look with a touch of lush peach blush on the cheeks.  This flirty...

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Month of May

Skin Cancer Awareness

May 04, 2010 | by Susan Posnick

Be honest, how often do you soak up the sun without wearing sunscreen? Guilty as charged? Well, according to The Skin Cancer Foundation…"one in five Americans will develop skin cancer during his or her lifetime. That works out to more than 1,000,000 new cases annually, and more than 10,000 de...

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Mineral Makeup

What's the Big Deal?

May 04, 2010 | by Susan Posnick

Once upon a time, we existed in a world where foundation was cakey, limited to five shades and full of unidentifiable chemicals. The results of using a low quality foundation are catastrophic to your skin. Thank goodness for the invention of mineral makeup!   Mineral makeup, when in a loose...

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