A Historic Fusion of Art, Fashion, and Technology
RALPH LAUREN " 'The projection will give the illusion that images are extending beyond
the façade and floating out into space and toward the audience,' the
press release explains. The eye candy will be set to ambient music and
enhanced with a breeze on which Ralph Lauren fragrances will waft.
That's right, you fashion people going digital — app shmapp
, we say. "(via.)
11.11.10 @ 8pm ET, marks the 10th anniversary of it's $200-million-per-year US e-commerce business.
)Watch the Ralph Lauren virtual runway show at their flagship store on Madison Ave or at the flagship in London. Can't be there in person? Don't fret, you'll have it emailed and tweeted to you before you can even say "Polo."
Ralph Lauren deserves to have his cake and eat it too. Take a look at the array of products their pumping out, everything from multi-color towels to womens black label evening wear and mens purple label suiting. Ralph Lauren is a leading business man and has an indisputable eye for tasteful design which worked together beautifully in developing Ralph Lauren as one of the first lifestyle brands. With this in mind, I say cheers to 11.11.10!
Check out the video below to see how they did it: